Where Shreya and Colin discuss “cornerstone habits,” which are actually called “keystone habits.”
Do you think we can trademark “cornerstone habit” to mean exactly the same thing as “keystone habit?” NO. We can’t. If I were the author’s attorney, I would totally sue for trademark infringement.
This is the book: The Power of Habit.
Shreya Ley is an adventurer, business owner, and intellectual property attorney. Above all, she is a human that also uses the law to advise her clients on how to navigate the business world.
Colin Ley is an adventurer, business owner, and asset protection attorney. Above all, he is a human (or is he dancer?) that also uses the law to advise his clients on how to best protect and structure their legacy.